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Start Up & Scale Up
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“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. . . Because the people who are crazy enough to think they can change the world, are the ones who do.“ from Apple
This is what great Start-Up people think and act accordingly.
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Making clear what a Startup really needs to scale up and to measure progress is our experience from the last 20 years in the Start Up Industry.
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Do you know Mohammad Yunus? His idea of micro finance brought the social aspect into the capitalistic financial system and changed the lives of thousands for the Better. 2006 he was awarded the Nobel Price.
Not all of us are Steve Jobs or Mohammad Yunus. But we have something in common. We want to be different. We want to stand out from the crowd.
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START UP – Mag. Lorenz Wied-Baumgartner – START UP
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Think Different and START UP
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Great Startups think, act and communicate differently. They are well aware of how they do it and why they do what they do. And they know what makes them different from the customer’s point of view. Now it’s you: What is your “why” I should buy from you. What do you want to change?
Come on, be on time and give it all, full in.
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Contact us
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Case: ATEC
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ATEC started with two pieces of technology to optimize the pyro process in cement mills. More components and engineering know-how were added to the portfolio of the company. When they changed their thinking how to market this collection of technologies and processes not only to optimize, but the engineering of cement mills the company had a great success.
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Today they are positioned as the World Leader in Cement Pyro process Technology. Engineering is needed to put sophisticated technology in the right place. Today each cement mill knows them. Orders are in house for more than three years in advance.
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“The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking. “
Albert Einstein
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Think Different – Mag. Lorenz Wied-Baumgartner – Think Different
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